Meta Wants You to Pay for Instagram, Facebook, and WhatsApp Now
Published: (May 27, 2026 at 03:53 PM EDT)
2 min read
Source: MacRumors
Source: MacRumors
Meta is rolling out paid Instagram Plus, Facebook Plus, and WhatsApp Plus plans worldwide as of today.
Pricing
- Instagram Plus – $3.99 per month
- Facebook Plus – $3.99 per month
- WhatsApp Plus – $2.99 per month
According to TechCrunch, the paid plans provide features like profile customization, super reactions, and story insights.
Features
Instagram Plus lets users:
- See how many people have rewatched a Story.
- Create unlimited audience lists for Stories (beyond Close Friends).
- Spotlight a story once a week for extra views.
- Use Super Heart animated reactions.
- Choose custom app icons and customized fonts for a profile bio.
- Extend a story beyond 24 hours.
- Search a story viewer list to see who is watching.
- Post directly to their profiles without the post appearing in followers’ feeds.
- “Preview” Instagram Stories stealthily, without showing up as a viewer.
Facebook Plus includes most of the same features as Instagram Plus.
WhatsApp Plus adds:
- App themes and custom ringtones.
- More pinned chats and list customization.
- Premium stickers.
Meta One Plans
Meta is bundling subscription offerings under the Meta One brand.
| Plan | Price (per month) | Target | Key Benefits |
|---|---|---|---|
| Meta One Plus | $7.99 | AI users | Higher compute queries, advanced reasoning, image/video generation. |
| Meta One Premium | $19.99 | AI users | All Plus features plus greater capacity and deeper reasoning for complex tasks. |
| Meta One Essential | $14.99 | Creators & businesses | Verified badge, impersonation protection, enhanced analytics, linksheet for cross‑platform profiles. |
| Meta One Advanced | $49.99 | Creators & businesses | All Essential features plus Facebook‑feed options, optimized scheduling tools, content‑reuse notifications, higher search rankings, bold Follow button on Reels, automatic follow invitations for engaged users. |
Meta head of product Naomi Gleit said the company is also exploring new subscription plans for creators, businesses, and AI users. She described Meta One as a place that brings Meta subscriptions “together” across all Meta apps, adding that the new plans are “just the beginning with a lot more value to come.”
Testing Locations
- AI Meta One plans: testing in Singapore, Guatemala, and Bolivia next month.
- Business plans: testing in Saudi Arabia, Morocco, Thailand, and Bangladesh starting later this week.