What do you get with Meta and Instagrams new $3.99 subscription plan?

Published: (May 27, 2026 at 06:06 PM EDT)
2 min read

Source: Mashable Tech

Overview

Meta officially launched paid subscription plans for Instagram, Facebook, and WhatsApp, offering users the option to pay a few dollars a month for extra features across its flagship apps. The announcement was made in an Instagram post by head of product Naomi Gleit.

  • Instagram Plus – $3.99 /month
  • Facebook Plus – $3.99 /month
  • WhatsApp Plus – $2.99 /month

(Prices reported by TechCrunch. The plans are rolling out globally.)

Instagram Plus

For Instagram, the $3.99 subscription provides:

  • More control over Stories and profile
  • Ability to see aggregate rewatch counts for Stories
  • Unlimited audience lists
  • Extended Story lifespan beyond the standard 24‑hour window
  • Preview a Story without registering as a viewer
  • Weekly spotlight option
  • Animated Super Heart reactions
  • Custom app icons
  • Customizable bio fonts
  • Additional profile pins

Read more about Instagram features on Mashable.

Facebook Plus

Facebook Plus mirrors many Instagram features, focusing on:

  • Social expression enhancements
  • Profile customization options

Read more about Facebook on Mashable.

WhatsApp Plus

WhatsApp Plus takes a different approach, adding:

  • App themes
  • Custom ringtones
  • Premium stickers
  • Extra pinned chats

Read more about WhatsApp on Mashable.

Comparison with Meta Verified

These Plus plans do not replace Meta Verified, which remains a separate offering centered on account verification and protection against impersonation.

Future Plans: Meta One

Meta is testing a broader subscription umbrella called Meta One, which aims to eventually include:

  • AI‑focused tiers
  • Professional plans for creators and businesses
  • Potential integration with Muse Spark, Meta’s new flagship AI model

Meta One is still in early testing phases in select markets.

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