Tim Cook confirms a week of Apple product reveals
Source: Engadget
Apple CEO Tim Cook hints at a big week of product reveals
Apple CEO Tim Cook has teased “a big week ahead” for Apple, starting on the morning of Monday, March 2. The company had already announced an in‑person event for media and creators on March 4, while rumors had pointed toward Apple revealing at least five products over three days next week, so it looks like the stars are aligning for that to actually be the case.
Cook all but confirmed that Apple is about to reveal its newest MacBooks in the coming days. His tweet features a short video of someone shaping an Apple logo on a surface that appears to have the company’s classic space‑gray colorway.
A big week ahead. It all starts Monday morning! #AppleLaunch
pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
We’re expecting to see:
- a new MacBook Air next week,
- updated 14‑ and 16‑inch MacBook Pros (likely featuring the M5 Pro and M5 Max chips),
- an entry‑level MacBook available in an iMac‑style array of bright colorways,
- new iPads, and
- the iPhone 17e.