Apple's Next Launch Starts Tomorrow

Source: MacRumors

Overview

Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a “big week ahead,” with announcements set to begin on Monday, March 2.

Apple is reportedly planning a three‑day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower‑cost MacBook, an iPhone 17e, and more.

Expected Products

• Lower‑cost MacBook
• iPhone 17e
• iPad Air with an M4 chip
• iPad 12 with an A18 chip and Apple Intelligence support
• MacBook Air with the M5 chip
• MacBook Pro models with M5 Pro and M5 Max chips
• Potential updates to Apple TV and HomePod mini (still unconfirmed)

Apple Experience Events

“Apple Experience” events will be held in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in‑person gatherings, attendees are expected to receive hands‑on time with the new products announced between Monday and Wednesday.

MacRumors will be attending the “Apple Experience” in New York and will provide coverage of the event.

Sources

• Related Reading: What to Expect From Apple’s Big Week

• Tweet from Tim Cook (Feb 26, 2026):

  A big week ahead. It all starts Monday morning! #AppleLaunch

• This article, Apple’s Next Launch Starts Tomorrow, first appeared on MacRumors.com.