New MacBooks, the iPhone 17E, and more: Everything we know about Apple’s March 2026 announcements

Source: The Verge

Overview

Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4 in New York City, London, and Shanghai.

iPhone 17E

• Price: $599 (same starting price as the iPhone 16E)
• Key upgrades:
  • MagSafe charging support
  • Base storage doubled to 256 GB
  • Ceramic Shield 2 display

Apple announced the iPhone 17E on March 2.

iPad Air (M4)

• Powered by the new M4 chip, a step up from the previous M3 processor.
• Announced on the same day as the iPhone 17E.

MacBook Pro (M5 Pro & M5 Max)

• New models equipped with M5 Pro and M5 Max chips.
• Announced on March 3.

MacBook Air (M5)

• Updated MacBook Air featuring the M5 chip.
• Announced alongside the new MacBook Pro models.

Studio Display XDR Refresh

• Introduces a Mini LED‑equipped XDR model.
• Part of the March 3 announcements.

Rumored Lower‑Cost MacBook “Neo”

• Reports suggest Apple may launch a cheaper MacBook powered by an iPhone‑class chip rather than an M‑series processor.
• The leaked name for this potential device is MacBook Neo.

Event Details

• The “special Apple experience” will take place on March 4 in three cities: New York City, London, and Shanghai.

Stay tuned for full coverage of Apple’s March 2026 announcements.