Apple has announced 6 new products so far this week
Source: 9to5Mac

Apple launch week is in full swing with six new products announced so far, and at least one major announcement still to come.
iPhone 17e and M4 iPad Air
iPhone 17e
The $599 iPhone 17e replaces the iPhone 16e with 2× the storage, faster performance, and the magic of MagSafe. A new “soft pink” color joins the existing black and white options.
- iPhone 17e vs iPhone 16e: Five key upgrades
- iPhone 17e vs iPhone 16: Is the newer chip worth the older design?
- iPhone 17e vs iPhone 17: What’s actually different?

M4 iPad Air
Apple also announced the 11‑ and 13‑inch M4 iPad Air. It offers faster performance than the M3 version and an increase to 12 GB of RAM.
- M4 iPad Air vs M3 iPad Air: Here’s everything new
- Apple’s new products add C1X chip for three unique advantages

Spring accessory refresh
Apple released a spring color refresh for iPhone accessories and Apple Watch bands.

M5 MacBook Air, M5 Pro/Max MacBook Pro, and Studio Display releases
M5 MacBook Air
The new M5 MacBook Air replaces the 13‑ and 15‑inch M4 models with double the base storage, updated Wi‑Fi and Bluetooth, and faster SSD speeds.

M5 Pro/Max MacBook Pro
The new M5 Pro/Max MacBook Pro replaces the 14‑ and 16‑inch M4 Pro/Max models. Base storage starts at 1 TB (up from 512 GB), SSD speeds are twice as fast, and the base configuration now supports up to 64 GB of RAM (higher‑end models can be configured with 128 GB). Wi‑Fi 7 and Bluetooth 6 replace Wi‑Fi 6E and Bluetooth 5.3.

Studio Display lineup
Apple discontinued the Pro Display XDR and introduced two new monitors:
- New Studio Display – a refreshed version of the existing model.
- Studio Display XDR – the first‑ever Studio Display with a 120 Hz refresh rate and mini‑LED technology.

Looking ahead
With six product announcements already official, Apple is still expected to reveal at least one more major product: the rumored MacBook Neo, which would be the first MacBook powered by a chip previously used in an iPhone.
9to5Mac’s Chance Miller will be on the scene in New York City to provide a first‑hand report on Apple’s upcoming “experience” event.