Apple's Next Launch Starts Today
Source: MacRumors
Overview
Following a new AirTag in January, Apple is set to unveil its next new products of 2026 starting today. Apple CEO Tim Cook teased that the company will have a “big week ahead,” with announcements set to begin this Monday, March 2.
Expected Product Announcements
Apple is reportedly planning a three‑day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including:
- A lower‑cost MacBook
- An iPhone 17e
Other possible products include:
- An iPad Air with an M4 chip
- An iPad 12 with an A18 chip and Apple Intelligence support
- A MacBook Air with the M5 chip
- MacBook Pro models with M5 Pro and M5 Max chips
Long‑awaited updates to Apple TV and HomePod mini are also rumored, though it is unclear if they will be announced this week.
Apple Experience Events
Apple will host “Apple Experience” events in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in‑person gatherings, attendees are expected to receive hands‑on time with the new products announced from Monday through Wednesday.
MacRumors will be attending the New York “Apple Experience,” and coverage will be provided.
A big week ahead. It all starts Monday morning! #AppleLaunch
— Tim Cook (@tim_cook), February 26 2026