The RAM crunch could kill products and even entire companies, memory exec admits
Source: The Verge
Overview
Phison is one of the leading makers of controller chips for SSDs and other flash memory devices, and CEO Pua Khein‑Seng has become a prominent voice on how severe the RAM shortage could become.
CEO Remarks
He warned that companies may need to cut back their product lines in the second half of 2026, and some firms could even go out of business if they cannot secure the necessary components. Pua made these remarks in a televised interview with Ningguan Chen of Taiwanese broadcaster Next TV.
Media Coverage
While the interview was conducted entirely in Chinese, friends of The Verge confirmed parts of a machine‑translated summary that has been circulating in the media. They also noted that the interview highlighted the broader implications of the RAM crunch for the tech industry.