Apple Reportedly Plans to Unveil at Least Five New Products Next Week
Source: MacRumors
Overview
In his Power On newsletter, Bloomberg reporter Mark Gurman says Apple will hold a three‑day stretch of product announcements from Monday, March 2 through Wednesday, March 4. He expects Apple to introduce at least five products during this period.

Event Details
- Apple Experience events are scheduled for Wednesday, March 4 at 9 a.m. ET in New York, London, and Shanghai.
- Selected journalists and content creators will attend in‑person gatherings to get hands‑on time with the new products.
- Because the launch is framed as an “Apple Experience,” a traditional Apple Event live stream is not expected. Instead, product unveilings will likely be released via a series of press releases on the Apple Newsroom website.
Expected Products
Lower‑cost MacBook
Gurman predicts a new, more affordable MacBook will be announced. Reported features include:
- 12.9‑inch display
- A version of the iPhone 16 Pro’s A18 Pro chip
- A variety of fun color options
iPhone 17e
The iPhone 17e is expected to debut by the first week of March, with four key upgrades over the iPhone 16e:
- A19 chip
- MagSafe support
- Apple’s C1X modem for faster 5G
- Apple’s N1 chip for Wi‑Fi 7
Other Rumored Devices
- iPad Air with the M4 chip
- iPad 12 with the A18 chip
- MacBook Air with the M5 chip
- MacBook Pro models featuring M5 Pro and M5 Max chips
Studio Displays
Two new Studio Displays are reportedly in development, though Gurman suggested that launching them next week might be “overkill.”
Recent Related Release
This launch follows Apple’s release of a second‑generation AirTag last month.