The AI Stack I Use to Run My Company (And Why It Works)
Source: Dev.to
People often ask me a simple question:
“What AI tools do you actually use to run your company?”
My answer usually surprises them.
I don’t run my company on “tools.” I run it on a stacked system of intelligence. Individual AI tools create moments of productivity, but a well‑designed AI stack creates compounding leverage.
Below is the thinking behind my AI stack, how it’s structured, and why it works—not as a collection of apps, but as a living operating system for business.
My Core Philosophy: AI Is Not a Tool Layer; It’s an Operating Layer
Most businesses use AI like this:
- for writing
- for coding
- for marketing
- for analysis
These isolated wins don’t compound.
I use AI as:
- a thinking layer
- a decision layer
- a workflow layer
- a memory layer
- a distribution layer
AI doesn’t sit on top of my business; it runs underneath it.
The Five‑Layer AI Stack That Powers Everything
My entire business runs on five integrated layers, each talking to the others:
- Strategy & Thinking Layer
- Execution & Automation Layer
- Memory & Knowledge Layer
- Distribution & Growth Layer
- Feedback & Optimisation Layer
Strategy & Thinking Layer (Where All Intelligence Is Directed)
- Refine ideas
- Stress‑test decisions
- Simulate market scenarios
- Architect content strategy
- Structure business roadmaps
AI acts as a strategist, challenger, scenario planner, and thought partner. I rarely make major decisions without first running them through this layer. Clarity compounds faster than execution.
Execution & Automation Layer (Where Work Disappears)
- Content production & draft creation
- Campaign setup
- Basic development
- Reporting & internal documentation
- Operational checklists, SOPs, and workflows
Hours turn into minutes, manual effort becomes automation, and repetition disappears. I no longer “do” routine work; I orchestrate systems that do it.
Memory & Knowledge Layer (Where the Business Learns)
- Store decisions, prompts, frameworks, brand voice, product logic, feedback, audience behavior, successes, and failures
This turns AI from a tool into a long‑term business brain. With memory, AI becomes strategic rather than just smart.
Distribution & Growth Layer (Where Leverage Is Created)
- Content repurposing
- Social distribution, newsletters, SEO planning, community strategy
- Platform‑wise adaptation (e.g., Dev.to, LinkedIn, X, Quora)
One core idea → multiple platforms → multiple formats → continuous reach. Systematic amplification replaces reliance on viral luck.
Feedback & Optimisation Layer (Where Truth Enters the System)
- Track engagement behavior, conversion signals, workflow bottlenecks, drop‑off points, performance gaps, trust issues, friction points
AI watches this data and feeds insight back into strategy, execution, content, products, and positioning. Without this layer, AI stacks drift into fantasy; with it, they stay grounded in reality.
Why This Stack Works When Isolated Tools Fail
Typical approach: Tool → Task → Result → Forget.
My approach: Insight → System → Execution → Memory → Distribution → Feedback → Insight.
This creates compounding learning, efficiency, positioning, and leverage. Each cycle makes the next one smarter, allowing the stack to scale without breaking.
The Real Benefit: Focus on Two Things
Because of this stack, my daily focus is limited to:
- High‑level thinking
- High‑impact decisions
Everything else flows through systems. The promise of AI is not convenience—it’s leverage.
This Stack Is About Roles, Not Specific Tools
The common mistake is asking, “What AI tools should I use?”
The right question is, “What roles should AI play in my company?”
In my system, AI fills the roles of:
- Strategist
- Researcher
- Planner
- Operator
- Analyst
- Memory keeper
- Distributor
- Optimiser
When roles are clear, the specific tools become replaceable, future‑proofing the business.
Takeaway
The most powerful AI stack isn’t the one with the most tools; it’s the one with:
- Cleanest thinking
- Strongest memory
- Smartest orchestration
- Deepest feedback
- Most consistent execution
AI doesn’t replace founders—it multiplies founders who build systems instead of chasing hacks. That’s what this stack does for me every single day.
Next article: “How I Built My Own AI Ecosystem Across Brands.”