Spotify debuts SeatGeek integration for concert ticket sales

Source: Engadget

Partnership Overview

Ticketing marketplace SeatGeek has announced a partnership with Spotify that will direct an artist’s fans to its platform from the Spotify app. The integration is currently limited to a few participating venues for which SeatGeek is the primary ticket seller.

Venue Availability

While SeatGeek is one of the largest online marketplaces for the secondary ticketing market, the company’s announcement makes clear that this Spotify integration only applies to venues where it is the primary ticketing company. For now, that includes 15 U.S. partner venues, primarily professional‑sports arenas such as AT&T Stadium in Arlington, Texas.

Spotify’s Ticketing Strategy

Spotify has experimented with direct ticket sales in the past, but now focuses on signing on partners to integrate into the streaming experience. The company currently lists 46 ticketing partners, including Ticketmaster, AXS, and others. The app also allows users to follow specific venues to be notified about upcoming concerts and events.

Recent Spotify Features

The world’s largest music‑streaming service has added a glut of new features recently. One helps listeners learn more about a song, while another new addition finally added group messaging. The platform, which now boasts around 750 million monthly users, has also been trying to address AI‑generated content in its library.