Snapchat launches creator subscription in the U.S.
Source: TechCrunch
Image Credit: KIRILL KUDRYAVTSEV/AFP / Getty Images
Launch Details
Social network Snapchat announced today that it is launching creator subscriptions in alpha with select people in the U.S. starting on February 23. Users will be able to buy subscriptions to creators such as:
The subscription will unlock:
- Subscriber‑only content
- Priority replies to a creator’s public Stories
- Ad‑free consumption for that creator’s Stories
Creators can set their own monthly prices within the app, while Snap will recommend different tiers.
“Expanding on existing monetization offerings like the Unified Monetization Program and the Snap Star Collab Studio, Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies,” the company said in a blog post.
Snap reported 946 million daily active users in its Q4 2025 results. The platform also noted that the number of U.S.-based users posting to Spotlight grew over 47 % year‑over‑year. Additionally, the company spun out its hardware division into a new entity called Specs last month (TechCrunch article).
Expansion Plans
Snap announced plans to expand the program to Snap Stars in Canada, the U.K., and France in the coming weeks.
Industry Context
Rival company Meta also allows creators to offer subscriptions on platforms like Instagram and Facebook (details), giving users access to exclusive content and badges.