Snapchat is rolling out creator subscriptions

Source: Engadget

Overview

Snapchat is taking a page out of Meta’s handbook by launching creator subscriptions. The new feature will give users access to exclusive content across Snaps and Stories, priority replies, and an ad‑free experience on stories. Snapchat pitches it as a way for creators to have “freedom to experiment” and “build a recurring income stream,” helping keep users on the platform.

Features

• Creators can set their own monthly subscription price, choosing from Snapchat’s recommended tiers.
• Subscribers receive exclusive Snaps and Stories, priority replies, and an ad‑free experience on stories.

Availability

• Starting February 23: Select US‑based creators can offer subscriptions.
• iOS users in the US will be able to subscribe to creator accounts.
• The feature is expected to expand to Canada, France, and the UK in the coming weeks.

Related links

• Snapchat launches creator subscriptions
• Meta’s Instagram and Facebook paid subscriptions
• Snapchat parent‑control article