Snap Map’s new ‘Place Loyalty’ badges will show the spots you visit most often
Source: TechCrunch
Place Loyalty Feature
Snapchat is rolling out a new Place Loyalty feature that will show users when they’re among the most frequent visitors to a place on Snap Map over the past year.
If you’re in the top 25 % of users who visit a certain place, you’ll see your ranking on the Snap Map and can choose to share it with others. You’ll receive:
- Gold badge – top 1 % of visitors
- Silver badge – top 10 % of visitors
- Bronze badge – top 25 % of visitors
For brands and chains, Snapchat aggregates visits across all locations. The badges are only visible if you choose to share your location with Snapchat, and the rankings are private to you.
The new feature is another way for users to engage with the app and encourages sharing loyalty badges on other social platforms or with friends.
Image Credits: Snapchat
Snap Map Evolution
Launched in 2017, Snap Map originally let users see friends’ locations and browse public snaps worldwide. Over time, it has added tools for users to discover local hotspots and find things to do.
Snapchat announced last year that Snap Map has surpassed 400 million monthly active users.
Competitive Landscape
Snap Map gave Snapchat a competitive edge over rivals like TikTok and Instagram, but Instagram introduced its own Instagram Map last year. Instagram has not shared usage statistics, so direct comparisons remain unclear.