Instagram tests a new ‘Instants’ app for sharing disappearing photos

Source: TechCrunch

Instagram is testing a new image‑sharing app called Instants, the company confirmed to TechCrunch on Thursday. The app, currently available in Spain and Italy, lets users share disappearing photos with friends that can be viewed only once and remain available for 24 hours.

App Overview

Instants is designed for quick, real‑life snapshots. Unlike Instagram’s curated, polished content, Instants focuses on authentic and ephemeral moments, borrowing ideas from platforms such as Snapchat, Locket, and BeReal.

Image credit: screenshot from Google Play

Features

• Capture‑only workflow – photos are taken with a single tap using the in‑app camera; uploads from the camera roll are not allowed.
• No editing – captured images cannot be edited, though users can add text.
• Sharing options – Instants can be shared with mutual followers or a Close Friends list, which is synchronized across Instagram and the Instants app.
• Multiple access points – users may use Instants within the standard Instagram app or via the standalone Instants app.

“To give people low‑pressure ways to connect with friends, we’re testing an app called Instants to share casual photos and videos in the moment,” a spokesperson said. “We’re exploring multiple versions of Instants to see what people like, and will listen to our community.”

Availability

The app is available on both iOS and Android.

Context and Competition

Instagram originally served as a platform for friends to share content, but over time it has become more impersonal due to ads and influencer activity. By introducing Instants, Instagram aims to return to its roots and respond to competition from apps that emphasize low‑stakes, “in the moment” sharing.

However, the market is already populated with similar services. BeReal, once a major player in the ephemeral‑sharing space, has seen a decline in popularity (Fast Company). Additionally, many users already rely on Instagram Stories for quick sharing, which may reduce the perceived need for a separate app.