Prime Video is hopping on the short-form video feed bandwagon

Source: Mashable Tech

Overview

Regardless of whether anyone wanted it, Prime Video is turning into TikTok. Amazon announced in a press release on Friday that the Prime Video mobile app now includes a Clips feed – short, shareable video clips taken from Prime Video content. The feature was initially created for NBA games broadcast on Prime Video, but it now expands to include shows like The Boys and other Prime originals.

How It Works

• Users can access the Clips feed by scrolling down on the home page to the Clips carousel and tapping any Clip.
• Clips can be shared with other users by copying and pasting a link.
• Users can like Clips or use them as a gateway to the full show or movie featured in the Clip.

Availability

The feature is currently available to “select customers” in the United States on Android, iOS, and Fire Tablet devices. Amazon says it will roll out to more users over the summer.

Executive Quote

“As a first‑stop entertainment destination, Prime Video offers customers a vast selection of premium content, and we want to make it as easy and seamless as possible for them to discover what’s most relevant,” Prime Video executive Brian Griffin said. “Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests. Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”

Comparison to TikTok

The TikTok comparison is obvious, though users cannot create their own Clips at this time. This appears to be another way for Amazon to market Prime Video content to users.