New In-App Purchase and subscription data now available in Analytics

Source: Apple Developer News

Updates

• More than 100 new metrics – Access monetization and subscription data in Analytics to better understand the performance of your In‑App Purchases and offers.
• New cohort capabilities – Analyze user behavior based on common attributes (download date, download source, offer start date, etc.) to measure how a particular group of users performs over time. Cohort data is aggregated to ensure user privacy.
• New peer‑group benchmarks – Two new monetization benchmarks: download‑to‑paid conversion and proceeds per download. Benchmarks use differential‑privacy techniques to protect individual developer performance while providing actionable insights.
• Two new subscription reports – Exportable via the Analytics Reports API for offline analysis and integration into your own data systems.
• Additional filters – Apply up to seven filters to selected metrics simultaneously, enabling deeper drill‑down and insight discovery.
• App Store Analytics Guide – A new guide in App Store Connect Help that helps you develop a data‑driven strategy and understand the tools and features available to grow your business.

Learn about measuring performance with Analytics.