Here are all the product videos Apple has published so far this week

Source: 9to5Mac

While Apple isn’t holding a traditional event for this week’s announcements, it’s releasing its usual product ads and promo videos. Here’s what’s been posted so far.

As usual, music plays a big part in most ads, except for the iPhone 17e promo video, which features a tongue‑in‑cheek narrator delivering the device’s highlights through short lines and rapid cuts.

The M4 iPad Air video is the most striking, with uncannily creative angles that make the ad feel gravity‑defying. The M5 Pro and M5 Max MacBook Pro and M5 MacBook Air videos lean on upbeat improv jazz and Afrobeat soundtracks to highlight their updates.

iPhone 17e

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M4 iPad Air

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M5 Pro and M5 Max MacBook Pro

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M5 MacBook Air

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While you’re watching

9to5Mac’s YouTube channel has in‑depth looks at everything Apple announced this week. You can watch them on the 9to5Mac YouTube channel.