All the news about Apple’s MacBook Neo, iPhone 17E, and more

Source: The Verge

[Image: Apple’s new MacBook Pro with an M5 Pro or M5 Max chip]
Image: The Verge, Apple

Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.

iPhone 17E

• Announced on March 2nd.
• Starting price: $599 (same as the iPhone 16E).
• Key upgrades:
  • MagSafe charging support.
  • Base storage doubled to 256 GB.
  • Ceramic Shield 2 display.

The phone will be available for preorder before hitting stores on March 11th.

iPad Air (M4)

• Also revealed on March 2nd.
• Powered by the new M4 chip, a step up from the previous M3 processor.

MacBook Pro (M5)

• Announced on March 3rd.
• Models equipped with M5 Pro and M5 Max chips.

MacBook Air (M5)

• Introduced alongside the MacBook Pro updates.
• Features the M5 chip.

Studio Display Refresh

• Updated with a new Mini LED‑equipped XDR model.

MacBook Neo

• Detailed on March 3rd (Wednesday morning).
• Priced at $599.
• Powered by an A18 Pro chip, the same design that first launched with the iPhone 16.

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All of the above announcements are part of Apple’s March 2026 product rollout.