Google Search is making it even easier to follow your favorite publishers and creators
Source: Android Authority
TL;DR
- Google is launching Search profiles for publications and creators.
- You can visit a publication’s or creator’s profile on mobile via Search’s knowledge panel, by tapping their name in Discover, or through a direct URL.
- These profiles showcase the latest articles, videos, and social posts from the publisher or creator.
Google’s Discover feed has become increasingly similar to a social‑media platform, especially after the addition of social media posts and videos. The new Search profiles will blur the lines even further, giving favorite publications and creators their own social‑media‑like presence within Search and Discover.
Today, Google announced the launch of Search profiles. The goal is to let creators and publications shape their presence on Search, providing a shareable space where audiences can discover their content.
How the profiles work
- Central hub – Each profile aggregates the latest articles, videos, and social posts from the creator or publisher.
- Access – Tap the publisher’s or creator’s name in Discover on the Google app’s home page, or use a direct URL.
- Customization – Profiles can include an avatar, bio, and links to websites, social media, video platforms, and other important content.
According to Google, the feature will initially be available for “publishers and creators with a sizable following on at least one major social or video platform.” When a profile is created, it may trigger the generation of a knowledge panel (the informational boxes that appear on Search for a person, place, or organization). If a knowledge panel already exists, it will be enhanced with the updated avatar, latest content, and a direct link to the new profile. Mobile devices are required to view the profile.
Rollout
- The rollout begins in the United States.
- Google plans to expand the feature to more publications and creators worldwide in the future.