The Instagram Plus subscription has officially launched

Published: (June 4, 2026 at 04:45 PM EDT)
2 min read
Source: Engadget

Source: Engadget

Illustration of three smartphones showing features from the Instagram Plus subscription

Overview

We learned last month that Meta was planning to introduce a subscription tier to several of its social media properties. Today marks the global rollout of the Instagram Plus option, and the company offered more details about exactly what will be included for paying users.

Features

Content Visibility

  • Story Spotlight – prioritizes your profile for friends.
  • Story Extend – keeps disappearing content visible for 48 hours instead of 24.
  • Ability to create multiple audience lists and choose which list sees a given story.
  • Tool to preview stories before posting.
  • Statistics on how often your stories are rewatched.
  • Search functionality for people who have viewed a story.
  • Option to publish a post directly to your profile or highlights instead of the main feed.

Customization

  • Choose from a collection of app icons.
  • Select the text font for your bio.
  • Pin up to six items to the top of your profile.
  • Send animated super hearts when reacting to friends’ stories.

Meta noted that additional capabilities will be added in the coming months.

Pricing

Instagram Plus costs $3.99 per month.

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