Google Fitbit Air leak suggests it could whoop WHOOP on price

Source: Android Authority

TL;DR

• The so‑called Google Fitbit Air is expected to cost around $99.
• Color options and band designs for the screenless fitness band have also leaked.
• Combined with a Fitbit Premium subscription, the Fitbit Air could end up being cheaper than WHOOP’s athlete‑favorite wearable.

Pricing

Google’s upcoming screenless fitness band, reportedly called the Fitbit Air, could launch at a seriously competitive price to take on rival WHOOP.

According to supplier data gathered by Droid Life, the Fitbit Air could cost around $99. If that pricing holds, it would make Google’s new wearable notably cheaper than a WHOOP membership, which currently costs $199 per year for the Whoop 5.0 with its base subscription.

If you factor in a $79.99/year Fitbit Premium subscription (expected to be rebranded as “Google Health”), the Fitbit Air could end up costing users around $179—still lower than WHOOP’s entry‑level price.

Color and Band Options

Beyond pricing, Droid Life also shared details about the Fitbit Air’s colors and band options. The wearable is said to arrive in Obsidian, Lavender, and Berry colors and ship with a white “Snow” charging cable.

Google may also offer a wide range of interchangeable bands in various shades, including:

• Performance Loop: Obsidian, Fog, Lavender, Berry
• Active (Small and Large): Obsidian, Fog, Berry, Lavender
• Elevated SoftFlex: Obsidian, Moonstone, Porcelain
• Metal Mesh: Silver, Warm Gold

Availability

Suppliers point to a possible May 16 launch window, which means Google could announce the device just days before Google I/O.