Garmin’s rumored Fitbit Air competitor may have a seriously wild price tag

Source: Android Authority

TL;DR

• Garmin’s rumored Cirqa fitness band leaked again via a retailer listing, giving the clearest look yet at the company’s screenless, Whoop‑style wearable.
• The listing shows a minimalist black fabric band with a compact Garmin‑branded sensor module.
• The biggest surprise is the price: the leaked listing points to a roughly $509 retail cost (about 22,399 UAH).

Overview

The fresh listing reveals the upcoming Garmin Cirqa, a screenless fitness band designed for round‑the‑clock health and recovery tracking. The device was first mentioned earlier this year when Garmin accidentally published product pages on its Canadian website see original report. This latest leak provides the best visual and pricing details so far.

The listing displays a simple black fabric band with a small sensor module bearing the Garmin logo, as reported by Notebookcheck link. If authentic, Garmin appears to be following the low‑profile approach of rivals such as Whoop and Fitbit, focusing on passive health tracking rather than screens and notifications.

Market Context

Screenless wearables have become increasingly common. Devices like the Whoop strap, Amazfit Helio Strap, and Polar’s recovery‑focused bands champion the idea that fitness tracking works best when it stays in the background instead of constantly buzzing on the wrist. Garmin has been moving in this direction with its sleep‑centric wearables.

Pricing

The retailer listing estimates the Garmin Cirqa at 22,399 Ukrainian hryvnia, roughly $509, with a discounted pre‑order price of about $454. This price is significantly higher than most screenless fitness bands currently on the market.

For comparison:

• Fitbit Air tracker and the Amazfit Helio Strap are priced around the $100 range.
• Polar alternatives are generally priced well below Garmin’s leaked figure.

Subscription Considerations

Garmin has traditionally kept core features free of monthly fees, but the introduction of Garmin Connect+—its paid premium service—shows a shift toward optional subscriptions. Since Cirqa is built from the ground up for recovery tracking and long‑term analytics, some users wonder whether key features might eventually be placed behind a paywall.

Reported Features

The retailer listing mentions basic capabilities such as:

• Heart‑rate monitoring
• Calorie tracking
• Support for activities like running and cycling

The specifications appear incomplete, and given Garmin’s track record, it’s likely that additional functionality is present but not yet disclosed.

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Sources: Android Authority, Notebookcheck