Ferrari Reveals $640,000 EV Co-Designed by Jony Ive

Published: (May 25, 2026 at 10:18 PM EDT)
1 min read
Source: MacRumors

Source: MacRumors

Overview

Ferrari unveiled the Luce, its first fully electric car, co‑designed with Apple’s former design chief Jony Ive.

Design

  • Exterior: Described as “smooth, continuous, and uninterrupted” with a shell‑like form and floating front and rear aerodynamic wings.
  • Interior: Features precision‑engineered mechanical buttons, dials, toggles, and switches combined with multifunctional digital displays.
  • Steering wheel: Three‑spoke wheel machined from 100 % recycled aluminum.

Performance

  • Four electric motors delivering up to 1,035 hp.
  • 122 kWh high‑capacity battery.
  • Accelerates from 0‑100 km/h (0‑62 mph) in 2.5 seconds.
  • Dedicated app provides climate controls, charging settings, and displays the car’s status.

Pricing and Availability

  • Pricing starts at €550,000 (≈ $640,000) in Europe.
  • Production set to begin in late 2026.
  • U.S. launch scheduled for Q2 2027.

Background

Apple was rumored to have been working on its own electric vehicle for more than a decade, but the project was cancelled last year.

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