All the news about Ferrari’s polarizing Luce EV

Source: The Verge

Overview

Ferrari fans don’t like the design of the new Luce EV, an electric four‑door sedan that just doesn’t look like the Ferraris of old. It was designed with help from Jony Ive’s LoveFrom, but what worked for Ive at Apple isn’t working for Ferrari. The Luce’s launch immediately preceded a stock drop that even an appearance by the Pope hasn’t been able to turn around so far.

Design Controversy

• “This Ferrari should have been a Volkswagen”
• “Luce x Leo.”
• “‘If I were to say what I think, I would be hurting Ferrari.’”

Market Reaction

• Ferrari’s stock plummets after disappointing Luce unveil.

Jony Ive’s Involvement

• Jony Ive’s Ferrari looks nothing like a Ferrari.
• Ferrari reveals its first EV, with design help from Jony Ive.

Interior and Sound

• Here’s what the Ferrari Luce’s buttons, switches, and knobs sound like.
• Ferrari’s first EV will have an interior designed by Jony Ive.
• Ferrari exposes the guts of its upcoming 1000 hp EV.
• Ferrari’s first EV spotted making fake Ferrari sounds.