ChatGPT will start rolling out ads today, per report

Published: (February 9, 2026 at 10:48 AM EST)
2 min read
Source: 9to5Mac

Source: 9to5Mac

ChatGPT users might notice one noteworthy change in the app and web version soon: ads will reportedly start rolling out for select users today.

Ads coming to ChatGPT for free and Go users

Yesterday at the Super Bowl, Anthropic aired its “no ads in AI” commercial that is widely seen as targeting OpenAI.

Just hours later though, it seems OpenAI plans to still move quickly to implement its rollout plans for ads inside ChatGPT.

Ashley Capoot and Kate Rooney write at CNBC:

On Monday, OpenAI will officially begin testing ads within ChatGPT, according to a person familiar with the matter who asked not to be named due to confidentiality. Last month the company said the ads will be clearly labeled, appear at the bottom of the chatbot’s answers and will not influence ChatGPT’s responses.

OpenAI says this initial rollout doesn’t constitute an official “launch,” but rather a “test” of ads. So some of the implementation details may change in the weeks and months ahead. However, the presence of ads is unlikely to go away.

Ads in ChatGPT, per the previous announcement, will roll out for both free users and some paid users.

ChatGPT Free and ChatGPT Go users will be the first to see ads. Currently, ChatGPT Plus and Pro users will be exempt from any advertising.

What to expect from ads

  • Ads will appear at the bottom of answers when there’s a relevant sponsored product or service based on the current conversation.
  • Ads will be clearly labeled and separated from the organic answer.
  • Users can learn why they’re seeing an ad, dismiss it, and provide feedback.
  • Ads will not be shown to users identified (or predicted) to be under 18.
  • Ads will not appear near sensitive or regulated topics such as health, mental health, or politics.
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