Booking.com’s agent strategy: Disciplined, modular and already delivering 2× accuracy

Published: (December 8, 2025 at 10:00 AM EST)
1 min read

Source: VentureBeat

When many enterprises weren’t even thinking about agentic behaviors or infrastructures, Booking.com had already “stumbled” into them with its homegrown conversational recommendation system.

This early experimentation has allowed the company to take a step back and avoid getting swept up in the fra…

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