Amazon unveils a slimmer Fire TV Stick HD, opens Ember Artline TVs for preorder

Source: TechCrunch

Amazon announced the launch of its new Fire TV Stick HD and Ember Artline televisions, both now available for preorder.

Fire TV Stick HD

The new Fire TV Stick HD is Amazon’s thinnest streaming device to date, about 30 % slimmer than the previous model. It builds on the 2024 entry‑level stick that replaced the original Fire TV Stick and Fire TV Stick Lite.

• Performance: Up to 30 % faster than the prior version, resulting in quicker app loads.
• Connectivity: Equipped with Wi‑Fi 6 and Bluetooth 5.3.
• AI assistant: Features Alexa+, allowing users in the U.S., Canada, and the U.K. to ask about actors, discover new shows, and control smart‑home devices via voice.
• Adaptive Display: A new accessibility setting that enlarges text, menus, and other UI elements while scaling artwork for a balanced view. Users can choose from multiple size options; the feature will roll out in the coming months.

Pricing & availability

• Price: $34.99
• Preorder now; ships on April 29 in Canada, Mexico, the U.S., the U.K., Japan, Australia, and New Zealand.

Image Credits: Amazon

Ember Artline Televisions

Amazon opened preorders for its Ember Artline TVs, positioned as a design‑focused competitor to Samsung’s Frame TV. The line was first showcased at CES 2026.

Design & Frames

• Slim profile: 1.5 inches thick.
• Display: 4K QLED with HDR10+ and Dolby Vision.
• Sizes: 55‑inch and 65‑inch models.
• Magnetic frames: Choose from 10 colors (Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite, Silver) that snap onto the edges for easy décor coordination.

AI Features

• Match the Room: An AI tool that suggests artwork to complement the TV’s surroundings. Users can pick from 2,000+ free art pieces and connect to Amazon Photos for additional images.

Alexa+

• Like the Fire TV Stick HD, the Ember Artline TVs support Alexa+, enabling voice‑controlled content searches and playback.

Content Transfer Feature

• Amazon introduced a new feature for U.S. customers that lets users ask Alexa to move a TV show or sports game from one Fire TV device to another. It launches first on Prime Video and will expand to other services over time.

Pricing & Availability

• Starting price: $899.99.
• Preorders are open; shipments begin April 22 in the U.S. and Canada, followed by the U.K. and Germany.

Image Credits: Amazon

Image Credits: Amazon