K뷰티 인플루언서 협업은 이렇게…화해글로벌의 조언
“글로벌이 대세죠. 어떤 마케팅이 대세냐고 하면 인플루언서 시딩입니다. 인플루언서에게 화장품을 보내고 이를 리뷰하는 형태의 콘텐츠를 올리고 그 콘텐츠를 바탕으로 구매를 만들어내는 프로세스라고 보시면 됩니다. 전년과 비교하면 퍼포먼스 광고를 끄고 인플루언서 시딩에 20~30% 더 투자하는...
“글로벌이 대세죠. 어떤 마케팅이 대세냐고 하면 인플루언서 시딩입니다. 인플루언서에게 화장품을 보내고 이를 리뷰하는 형태의 콘텐츠를 올리고 그 콘텐츠를 바탕으로 구매를 만들어내는 프로세스라고 보시면 됩니다. 전년과 비교하면 퍼포먼스 광고를 끄고 인플루언서 시딩에 20~30% 더 투자하는...
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