Super Bowl LX ads: all AI everything

Published: (February 8, 2026 at 06:19 PM EST)
1 min read
Source: The Verge

Source: The Verge

Super Bowl LX Overview

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. The halftime show will feature Bad Bunny, while AI is expected to dominate the commercial breaks—much like crypto did a few years ago.

  • Date & Time: Sunday, February 8 – 6:30 PM ET / 3:30 PM PT
  • Venue: Levi’s Stadium, Santa Clara, California

AI‑Related Ads

  • Google Gemini – An ad where Gemini becomes an AI interior decorator.
  • Anthropic – A Super Bowl ad that takes jabs at its competitors, notably OpenAI, and includes a “funny” take on ChatGPT.
  • Alexa Plus – Amazon’s ad that humorously pits the assistant against Chris Hemsworth.

Additional Mentions

  • Crypto.com → AI.com – A transition highlighted in the ad lineup.
  • No Kalshi or Polymarket ads – Expect none from these platforms during the broadcast.
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