Xbox hires game industry analyst Matthew Ball to lead strategy
Published: (May 20, 2026 at 12:03 PM EDT)
1 min read
Source: The Verge
Source: The Verge
Xbox hires game industry analyst Matthew Ball to lead strategy
Microsoft has recruited game industry analyst Matthew Ball as Xbox chief strategy officer. Ball publishes an annual State of Video Gaming report, which is a popular read across the game industry, and he’s “widely respected across gaming, media, and technology,” according to Xbox CEO Asha Sharma.
Sharma announced Ball is joining Microsoft in a memo to Xbox employees, seen by The Verge. She described Ball as a “longtime gamer,” who has held strategy and leadership roles at:
- Illumination
- Amazon Studios
- Otter Media
- Accenture Strategy
“Matthew has been partnering with us on strategy since day 10 and will officially start this …”