Microsoft Hires Analyst With Influential Video Game Blog To Fix Xbox

Source: Slashdot

Overview

Microsoft has hired games analyst and investor Matthew Ball as Xbox’s new chief strategy officer. With a long track record of analyzing the video‑game market and the industry’s biggest shifts, Ball’s background could help Xbox rethink its hardware and console strategy at a moment when competition is tougher than ever.

• Ball is a venture capitalist and tech‑industry consultant with a well‑documented history of analyzing emerging digital economies and the video‑game market.
• He was most recently the CEO and founder of Epyllion, an advisory firm and digital production house that also runs a large‑scale metaverse investment fund.
• Ball publishes regular breakdowns of the industry’s biggest players and trends, including an annual State of Gaming report.
• He is the author of The Metaverse, a book beloved by Tim Sweeney, Mark Zuckerberg, Karlie Kloss, and former Xbox head Phil Spencer.