Why Oura Rings made it onto Team USA's Olympic gear list - and that's good news for you

Source: ZDNet

ZDNET’s key takeaways

• Oura is the official wearable of Team USA.
• Athletes will wear Oura Rings to track their health.
• Smart rings are becoming more visible.

Medals aren’t the only accessory Team USA will be sporting at the Olympics. Ahead of the biggest Winter sports event, Oura announced a strategic partnership as the official wearable of Team USA and the 2028 Olympic and Paralympic Games.

Also: My Oura Ring raised a red flag about my health, and I made the mistake of ignoring it

The partnership puts rings on Team USA members’ fingers and includes research collaboration to investigate performance and support athlete success. Oura will be the team’s exclusive provider of health‑tracking wearables. It has pursued similar partnerships with other American institutions, including the Department of Defense, to study human potential and health‑tracking capabilities.

The Olympics partnership reflects the growing role of wearable technology in accurately tracking and optimizing health outcomes and underscores Oura’s leading position in the health‑tech space.

Also: The Oura Ring is the Department of Defense’s not‑so‑secret weapon

Since 2024, Oura has supported several Team USA National Governing Bodies, including US Ski & Snowboard, USA Hockey, US Speed Skating, and Women’s Soccer.

How partnerships inspire new features

These partnership opportunities aren’t just good for Oura’s exposure; they also allow the company to investigate key features of the smart ring, such as its ability to connect different areas of health—including sleep, activity, diet, recovery, and more. In 2025, Oura studied sleep therapy, recovery, and the US Speed Skating and Women’s Soccer teams’ ability to sustain peak performance throughout training and competition. Past studies have led to the launch of new features.

Also: How to watch the 2026 Winter Olympics: Streaming options, schedule, and times

“Oura is proud to support Team USA by reinforcing the importance of sleep, recovery, and overall wellbeing as foundational elements of athletic performance and competition readiness,” said Ricky Bloomfield, chief medical officer at Oura, in a press release, “while also creating an opportunity to generate real‑world evidence that can help elite athletes prepare for and perform their best in the Olympic and Paralympic Games.”

The partnership also means a few Oura commercials will appear during Olympic broadcasts. A press release indicates that the smart ring brand is supporting NBCUniversal’s multi‑platform coverage of this year’s games and the LA28 Games.