Why I Built a Desktop Email Automation Tool Instead of Another SaaS

Source: Dev.to

The SaaS Default Mindset

As developers, we often default to building SaaS solutions—cloud‑based dashboards, subscription models, and everything “as a service.” While this works for many problems, it isn’t a universal fit.

Why Email Automation Doesn’t Always Belong in the Cloud

Email automation is tightly coupled with:

• IP reputation
• Provider limits
• Sender behavior

Wrapping these concerns behind a shared SaaS layer adds:

• Additional risk
• Opacity in how emails are sent and logged

What I Needed

I wanted a solution that gave me:

• Direct control over SMTP
• Transparent sending logs
• Local ownership of data

Building a Desktop‑First Engine

Instead of another SaaS, I created a desktop‑first email automation engine. By running locally, the tool can:

• Reduce costs
• Eliminate unexpected surprises
• Improve deliverability through fine‑grained control

Who Is This For?

The approach isn’t for everyone, but it makes sense if you:

• Want to own your infrastructure
• Prefer desktop tools over cloud services
• Need full visibility into email sending processes

Try It Out

If this sounds useful, check out the project: