Why AI adoption fails without IT-led workflow integration
Published: (December 30, 2025 at 03:00 AM EST)
1 min read
Source: VentureBeat
Source: VentureBeat
Introduction
At 77-year-old promotional products company Gold Bond Inc., CIO Matt Price knew generative AI adoption wouldn’t come from rolling out a chatbot. Employees needed AI embedded into the work they already hated doing: messy ERP intake, document processing, and call follow-ups.
Instead of pitching benchm…