Whats AI.com, the mysterious website with the Super Bowl commercial?

Source: Mashable Tech

If you were one of the hundreds of millions of people watching the Super Bowl on Sunday evening, you saw Bad Bunny, the other halftime‑show celebrities, viral commercials, and the Seahawks beating the Patriots.

One of the commercials that sparked conversation was for a new website called AI.com. The ad invited viewers to reserve a username of their choice—suggesting names like “Elon” were still available. The site went down almost immediately after the spot aired, overwhelmed by the sudden influx of traffic (source).

The story behind the domain explains the hype: AI.com was sold to its new owners for a record‑breaking amount shortly before the Super Bowl.

What is AI.com?

AI.com is a new platform launched by Kris Marszalek, the co‑founder and CEO of Crypto.com.

• Users can visit the site, sign in with a Google account, and claim an “@” handle as well as a separate handle for their AI.
• After selecting two available handles, users must confirm their identity with a credit‑card verification step—no charge is applied.
• A footnote on the site notes that verified “celebrities with more than 100,000 followers” can reserve a handle that matches their X (formerly Twitter) account.
• Marszalek has shared that AI.com will become an AI‑assistant platform with a social‑media component, though details remain limited (source).

How much did AI.com sell for?

• Kris Marszalek paid $70 million for the AI.com domain, as confirmed by domain broker Larry Fischer of Get Your Domains (source).
• In March 2025, Fischer announced an asking price of $100 million, meaning the final sale was $30 million below that figure. The purchase was made entirely with cryptocurrency, which had declined in value in the weeks surrounding the deal.
• The $70 million price set a new record for a domain‑only sale, surpassing the previous high held by CarInsurance.com, which sold for $49.7 million in 2010 (source).

Marszalek first announced the acquisition on X (formerly Twitter) last week, noting he secured the domain in April. The site launched on the same day as the Super Bowl, just hours before the commercial aired (source).

Related domain deals

• The Crypto.com domain was reportedly bought for between $10 million and $12 million in 2018.
• In 2012, Crypto.com acquired the naming rights to the Staples Center for a reported $700 million (source).
• AI.com previously changed hands in 2021 after speculation that OpenAI had acquired it; the URL briefly redirected to ChatGPT’s site before later pointing to Elon Musk’s xAI, adding to the confusion (source).
• The latest sale appears to resolve the mystery surrounding the prior ownership. Early Bitcoin investor Arsyan Ismail, who bought the domain for $10 million from Future Media Architects, is listed as the seller (source).