‘We Are Xbox’: read the memo defining Microsoft’s gaming future

Source: The Verge

Overview

Microsoft’s new Xbox CEO, Asha Sharma, together with Xbox Chief Content Officer Matt Booty, has outlined a fresh strategy aimed at a “return of Xbox.” The memo emphasizes that the success of Xbox will be measured by daily active players and focuses on four main pillars: hardware, content, experience, and services.

Vision and Priorities

• Player frustration: Sharma and Booty acknowledge that players are dissatisfied with the current state of the platform.
• Feature cadence: New feature drops on console have become less frequent.
• PC presence: Xbox’s presence on PC is not strong enough.
• Pricing pressure: Keeping up with pricing is becoming harder for consumers.
• Core experiences: Search, discovery, social interaction, and personalization feel fragmented.

The memo calls for a renewed focus on these areas to improve the overall Xbox ecosystem.

Full Story

Read the complete article on The Verge: The Verge – “We Are Xbox”: read the memo defining Microsoft’s gaming future