Microsoft brings Xbox back, scraps Microsoft Gaming

Source: The Verge

Background

Xbox CEO Asha Sharma has had a busy week. She held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox‑Discord partnership.

Town Hall Highlights

• Announcement of a price cut for Xbox Game Pass.
• Update on the Xbox mobile store.
• Teaser of a forthcoming Xbox and Discord partnership.

Rebranding Decision

One of the items on the agenda for the employee all‑hands was scrapping Microsoft Gaming. Sources familiar with the meeting say Sharma announced that Microsoft is returning to using Xbox as the name for its gaming division, instead of Microsoft Gaming.

“Xbox needs to be our identity,” Sharma said, noting that Microsoft Gaming was a departure from that.

Microsoft originally switched …

Read the full story at The Verge.