TikTok is letting UK users pay to remove ads
Published: (May 11, 2026 at 09:02 AM EDT)
1 min read
Source: The Verge
Source: The Verge
Subscription details
- Region: United Kingdom
- Eligibility: Users over 18
- Launch timeline: “Over the coming months,” per TikTok’s announcement
- Price: £3.99 per month (approximately $5.40)
- Benefits:
- Ads are removed from the user’s feed
- TikTok pledges not to use the subscriber’s data for undefined “advertising purposes”
TikTok’s “pay or consent” model appears to be a response to the UK’s General Data Protection Regulation (GDPR) and other privacy laws that prohibit companies from harvesting personal data for advertising without explicit user consent.