TikTok is launching an ad-free version in the UK
Source: Mashable Tech
Pricing
- £3.99 per month – removes all ads from the platform.
- Users who do not subscribe will continue to see ads as usual.
The ad‑free tier does not include any additional features beyond the removal of advertisements.
Features
- Ad removal – no ads appear while using the app.
- Data usage – subscribers’ data will not be used for advertising purposes, unlike the ad‑supported version where data is collected to personalize ads.
According to TikTok’s FAQ, “whether someone chooses the ad‑free subscription or continues with the free ad‑supported version, their core TikTok experience remains the same. All users will continue to have access to the same features, creators, and content.”
Availability
- The ad‑free option is being rolled out “over the coming months” to UK users aged 18 or older.
Context
TikTok is not the first social media platform to offer an ad‑free subscription. Meta, for example, allows users in the UK and Europe to pay for an ad‑free experience on Facebook and Instagram.