Threads posts can now be shared directly to your Instagram Story without leaving the app

Source: TechCrunch

Overview

Threads already has over 400 million monthly users, but Meta wants to push that number even higher. With the launch of a new Threads feature this week, the company is making it easier for Threads users to share posts on the app to their Instagram Stories — a move that could capitalize on Instagram’s larger user base to bring more people to Meta’s X competitor.

New Direct Sharing to Instagram Stories

The company announced on Thursday a new feature that lets you share a Threads post to your Instagram Story without having to leave the Threads app, instead previewing how the post would look on your Story directly within the Threads app.

The app previously allowed you to share anyone’s Threads post to your Instagram Story similar to how you would reshare someone’s Instagram post to your Story. It also already offered tools for sharing posts to your Instagram Feed or DMs.

How the Feature Works

• Open a Threads post you want to share.
• Tap the new “Share to Instagram Story” button.
• A preview of the post appears within Threads, showing exactly how it will look on your Story.
• Confirm to publish directly to Instagram without leaving the Threads app.

Threads: Launch and Integration with Instagram

Meta’s text‑first, Twitter‑like app Threads first launched in July 2023 and benefited from its ties with Instagram to rapidly grow its initial user base. To sign up, users had to authenticate with their Instagram credentials, which allowed Threads to populate with account details, like username, bio, photo, verification status, and followers.

With one tap, users could immediately follow the accounts they already followed on Instagram — and those not on Threads would get a notification that someone had added them.

In the months and years following its launch, Meta has heavily leaned on its other, bigger social platforms to continue to grow Threads, including by:

• Displaying popular Threads posts on Facebook
• Adding a carousel of Threads posts to Instagram users
• Making it easy for users to cross‑post from Instagram and Facebook to Threads, which helped boost adoption.

Growth and Usage Statistics

Data from market‑intelligence provider Similarweb last month indicated that Threads is now seeing more daily usage than Elon Musk’s X on mobile devices (X still dominates on the web). Threads’ numbers overall have been steadily growing, doubling usage from 200 million monthly active users in August 2024 to 400 million monthly users as of August 2025. The company announced in October that Threads reached 150 million daily active users as well.