The Apple AirTag just got a new budget challenger

Source: Android Authority

TL;DR

• The Xiaomi Tag has appeared on Xiaomi’s French site, priced at €17.99, with a €59.99 four‑pack.
• It supports Apple Find My and Google Find Hub via Bluetooth 5.4 and NFC.
• Current listings show no Ultra Wideband support despite earlier leaks.

Apple recently refreshed its AirTag with stronger Ultra Wideband tracking and a louder speaker, raising the bar for precision finding. Now it has another rival, as Xiaomi’s long‑rumored Bluetooth tracker has surfaced online. Instead of trying to go toe‑to‑toe with Apple on features, it looks like Xiaomi is competing on price.

Do you have a Google Find Hub‑compatible Bluetooth tracker?

According to WinFuture, the Xiaomi Tag has started appearing at European retailers and on Xiaomi’s own French storefront. The listing shows a price of €17.99 for a single tracker and €59.99 for a four‑pack, with some retailers reportedly selling for less than €15. That’s comfortably under Apple’s $29 starting price for the latest second‑gen AirTag.

• Dimensions: 7.2 mm thick
• Battery: Replaceable CR2032 coin cell, rated for about a year of use
• Connectivity: Bluetooth 5.4, NFC
• Color: White (currently the only option)
• Ecosystem support: Apple Find My network and Google Find Hub

Attach it to your keys or bag, and nearby phones on either network can help you track it down.

Missing Ultra Wideband

Current listings make no mention of Ultra Wideband (UWB). A previous leak suggested there might be both UWB and non‑UWB versions, but the model available now appears to be Bluetooth‑only. In contrast, Apple’s latest AirTag includes a second‑generation UWB chip to improve Precision Finding range.

Outlook

Xiaomi hasn’t formally announced the device yet, so this sits somewhere between a soft launch and premature listings. With official pricing already live in France and stock appearing at select European retailers, it doesn’t look like we’ll be waiting long for something more official. The chances of it becoming available in the US are much less certain.