Spotify is going to reserve concert tickets for ‘real fans’

Source: The Verge

Overview

Spotify is launching a new “Reserved” program that will offer concert tickets to “real fans” of participating bands on tour. The program aims to give fans an option to buy tickets without the usual hassle and stress of securing a spot for a popular act. Eligibility requires a Spotify Premium membership, though the exact criteria Spotify uses to determine who qualifies as a “real fan” remain somewhat unclear.

How Spotify will select fans

• Identification will be based on factors such as streams, shares, and other Spotify activity.
• Activity of Premium users will also be monitored to ensure they meet the program’s requirements.

Read the full story at The Verge.