Spotify and Liquid Death release a limited-edition speaker shaped like… an urn?
Source: TechCrunch
Spotify and Liquid Death have teamed up to launch what might be the wildest product collaboration of the year: the Eternal Playlist Urn, a wireless Bluetooth speaker shaped like a cremation urn. Yes, you read that right.
What it is
The Eternal Playlist Urn is a collector’s item (only 150 units available in the U.S.) priced at $495. It measures 7 in × 11.4 in and houses a Bluetooth speaker in the lid. The urn isn’t intended to hold ashes; instead, it’s a novelty speaker that “makes death a lot less boring,” according to Spotify.
How it works
- Create an Eternal Playlist – After purchasing the urn, you can generate a custom playlist on Spotify by answering questions such as “What’s your eternal vibe?” or “What’s your go‑to ghost noise?”
- Sync to the urn – Spotify uses your answers and listening history to build the playlist, which syncs directly to the urn’s speaker.
- Share – The playlist can be shared with friends and family.
“Life needs music. So does the afterlife. That’s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music somewhere it’s never been before,” Spotify stated in a blog post.
Image Credit: Spotify
Spotify’s hardware collaborations
- IKEA (2022) – Portable Bluetooth lamp speaker with Spotify Tap functionality.
- Car Thing – In‑car entertainment device (now discontinued).
The Eternal Playlist Urn marks Spotify’s second hardware partnership with an external brand.
Liquid Death’s extreme marketing
Liquid Death is known for provocative campaigns, such as the life‑sized Yeti casket‑shaped cooler, which attracted over 800 bidders and sold for $68,200. The brand’s dark, irreverent humor resonates with fans who appreciate edgy marketing.
Reception
Whether viewed as a clever stunt, a funny gag, a tasteless joke, or simply absurd, the Eternal Playlist Urn illustrates how far brands will go to capture attention.