Sony takes aim at Steam with dynamic discounts on the PlayStation Store — new report claims over 150 games in 50+ regions are showing varying lower prices for some users
Source: Tom’s Hardware
Image credit: Sony, Screenshot by Tom’s Hardware
Dynamic pricing experiment on the PlayStation Store
One of the upsides of playing on PC is the sheer variety of sales and discounts you can accumulate across different marketplaces. In contrast, a console — like the PS5 — is locked down to just the first‑party PlayStation Store, which doesn’t operate as generously. However, it seems that Sony might be shifting gears on this avenue as a new report from PSprices claims that the company is now experimenting with dynamic pricing, specifically dynamic discounts.
According to the outlet, Sony has been running A/B testing on the PlayStation Store for more than three months. The test reportedly started with 50 games in 30 regions and has expanded to 150 titles across 68 regions now, including Sony’s own first‑party games. Certain users have been seeing lower prices for these games in the PlayStation Store, varying from a 10 % discount up to a 17.6 % discount.
- The experiment began with 50 games in 30 regions.
- It has grown to 150 titles in 68 regions.
- Discounts observed range from 10 % to 17.6 % for some users.
The report suggests that Sony is “AB‑testing” price points to gauge consumer response, potentially paving the way for more frequent or personalized discounts on the PlayStation Store in the future.
Sources: Tom’s Hardware, PSprices.