Sony appears to be testing dynamic pricing on PlayStation games

Published: 2 days ago (March 7, 2026 at 12:52 PM EST)

1 min read

Source: The Verge

Overview

A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users. Those offers are tracked in the PlayStation API with experiment identifiers such as IPT_PILOT and IPT_OPR_TESTING.

Dynamic pricing in gaming

Dynamic pricing is not new and is used across many industries, but it often meets backlash and is rarely seen in online game stores. According to PSprices, Sony is running A/B testing on prices for over 150 games across 68 regions, although the United States does not currently appear to be part of the experiment.

Read the full story at The Verge.

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