So, we’re getting Prada Meta AI glasses, right?

Source: TechCrunch

Meta could be gearing up to launch a Prada‑branded version of its Meta AI glasses. The speculation began after Mark Zuckerberg and his wife, Priscilla, were spotted in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan, chatting with Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada (NY Times).

Background

Zuckerberg has been working to polish his public image in recent years, including a high‑profile style makeover (TechCrunch). While his presence at the runway could be attributed to personal branding, many observers believe it signals an upcoming collaboration with the luxury fashion house.

Potential Collaboration with Prada

• Last summer, CNBC reported that Prada AI glasses were in development (CNBC).
• The claim was echoed by TechCrunch (TechCrunch).
• Meta has not publicly confirmed the deal and has not responded to requests for comment about Zuckerberg’s Milan appearance.

Prada and EssilorLuxottica—owner of Ray‑Ban and Oakley—recently renewed their licensing agreement for eyewear under the Prada and Miu Miu brands for an additional ten years (EssilorLuxottica press release). The original agreement, which expired on 31 December 2025, was extended through 31 December 2030, with an option to renew until 31 December 2035.

Market Impact

EssilorLuxottica has been Meta’s partner on high‑tech eyewear since the launch of Ray‑Ban Stories. This month the company announced it sold over 7 million AI glasses in 2025—up from 2 million the previous year—including both Ray‑Ban Meta and Oakley Meta models (CNBC). A Prada‑branded line could give Meta a foothold in the luxury market, a segment not yet served by its Oakley or Ray‑Ban offerings.

Privacy and Consumer Backlash

Despite the commercial potential, there are growing concerns about AI glasses amid a broader consumer backlash against surveillance devices. Recent incidents have seen people:

• ripping out Ring doorbells (Reddit, The Guardian)
• smashing Flock cameras (TechCrunch)

This shift could influence Meta’s decision on whether to add facial‑recognition capabilities to its glasses, a move reported by The New York Times (NY Times). The discussion has already prompted a developer to create an app that warns users when someone nearby is wearing smart glasses (404 Media).