Seven Core Activities of Great Digital Teams (RAADDDR)
Published: (December 17, 2025 at 07:55 PM EST)
2 min read
Source: Dev.to
Source: Dev.to
Overview
Most organisations don’t fail at “digital” because they can’t build software; they fail because they under‑invest in the work that delivers better digital outcomes.
The RAADDDR framework (pronounced “rad‑door”) provides a practical way to talk about what great digital teams actually do—day in, day out—without turning everything into a “transformation” slide deck.
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The RAADDDR Framework
RAADDDR = seven core activities great digital teams do continuously:
| Activity | Description |
|---|---|
| Research | Understand real user needs and contexts. |
| Analyse | Make sense of the problem, the data, and the landscape (including privacy, accessibility, and security). |
| Architect | Make technical choices that stay maintainable under real demand. |
| Design | Shape end‑to‑end services that people can actually use. |
| Develop | Build quality software. |
| Deliver | Ship value reliably, with the right checks, controls, and assurance. |
| Run | Operate services properly: reliability, incidents, performance, and compliance. |
Missing any one of these activities will cost you later—usually with interest.
Who Can Benefit
- Product or service team leaders building or leading digital initiatives.
- Hiring managers who need a clearer map of the capabilities required.
- Mentors looking for language to describe craft and career paths.
- Leaders trying to explain “digital” to executive stakeholders.
Getting Involved
- Suggestions & improvements – If anything feels unclear, missing, or wrong, let the author know or open a suggested change via GitHub.
- Adoption – Share the framework and start using it. The only way frameworks like this help is if they actually get used and adopted.