Roku Updates Its UI For the First Time In a Decade

Source: Slashdot

Overview

Roku is rolling out its first major homescreen update in a decade. The UI isn’t dramatically different, but users will notice more personalization‑driven changes, including frequently used apps, “top picks,” household‑specific layouts, and recommendations based on viewing habits. Everything remains in various shades of purple and Roku City is still available as a screensaver.

New Features

• A new “marquee” ad spot that takes up a large chunk of the screen, reflecting Roku’s ad‑centric revenue model.
• Adaptive homescreen layouts that change based on who is using the device. The platform can present different screens for a child’s bedroom TV versus a living‑room TV, supporting multiple people living in the same home.

The update is currently rolling out to U.S. customers, with additional countries expected in the coming months.

Statements from Roku

“More than 100 million households will feel the difference the moment they turn on their TV — and it opens up a better, more powerful experience for our partners as well.” — Anthony Wood, CEO, in a blog post.

Industry Coverage

• Engadget notes the UI changes and the continued purple theme.
• The Hollywood Reporter highlights the adaptive homescreen platform and its aim to accommodate multiple users in a household.

Links

• First major homescreen update in a decade – Engadget
• Roku blog post
• The Hollywood Reporter article