Roku just launched a Black Friday-style streaming sale with subscriptions discounted by 90%!

Source: Android Authority

TL;DR

• Roku is offering discounts of up to 90 % on more than 30 streaming subscriptions, including Starz, Hallmark+, and Apple TV.
• Most offers are only good for about two months and target new or returning subscribers, not existing users.
• In the US the discounted pricing ends on May 24, after which subscriptions revert to their regular monthly rates.

Black Friday may belong to November, but Roku decided to launch its own mini‑streaming holiday now, slashing prices on premium subscriptions by up to 90 %. Some of the deals are genuinely tempting.

Deal Highlights

• Howdy – 7‑day free trial.
• Apple TV – $5.99 / month (instead of $12.99) for the first two months.
• Starz – $1.99 / month (regularly $11.99).
• Hallmark+ – $1.99 / month (regularly $7.99) for the first two months.
• Additional offers include Lifetime Movie Club, Faith & Family, Shout! TV, Frndly TV, and others.

Important Details

Short‑term nature

• Most discounts last only about two months. After the promo window closes, the price jumps back to the standard monthly rate automatically.

Target audience

• The offers are primarily aimed at new or returning subscribers. Existing Roku users who already pay full price generally do not receive these discounts.

How the promotion works

• Roku uses the deals to attract users to its ecosystem, hoping they’ll keep the subscriptions once the promotional period ends. This “bait‑and‑switch” model is common across streaming services, but Roku packages it as a dedicated sales event.

Expiration

• All US‑based offers expire on May 24. After that date, any active subscriptions will revert to their regular pricing unless cancelled.

Bottom line

Roku’s Black‑Friday‑style sale provides steep, short‑term savings on a wide range of streaming services. It’s a good opportunity for anyone looking to try new content at a low cost—provided you’re aware that the discounts are temporary and targeted at new or returning users. If you decide to take advantage, act before the May 24 deadline.